POCKIT ROCKIT music finder 2.0
 
music discovery. fun. easy
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The only thing that’s make you put Pockit Rockit down is the unstoppable urge you’ll have to check out all this amazing music.
--Todd Beaupre, Director, Yahoo! Music

I’m always looking for music and Pockit Rockit is like having musical X-Ray Spex to see through the clutter, right to the thrills I’m seeking.
--Keith D’Arcy, VP Music Licensing, SonyBMG, vinyl junkie

Pockit Rockit has passion. It expands our appreciation of music, way beyond the charts, and makes it easier and more enjoyable to share the gift of music. Expand your horizons!
--Mike Sakellarides, KOST 103.5 FM, Los Angeles

A MUST have for any music professional or music enthusiast. I use mine daily with Charlie Tuna.
--Heather Case, Executive Producer, KBIG 104.4 FM, Los Angeles

Make space for you Pockit Rockit rght next to your Whitburn collection! Yes, it’s that important and that enjoyable!
--Kevin O’Neill, WNIC 100.3 FM, Detroit

Forget buying random CDs that you hope you'll like. Using Pockit Rockit
is like paying the smart kid to write your history essay...Ari does all the research, you reap the benefits!
--Jill Taylor, KPLZ, Seattle

It’s like having a dozen friends, all with great taste and amazing record collections.
--Dave Lefkowitz, Dave’s Gone By, WGBB 1240 AM, New York

Pockit Rockit allows you to expand your musical horizons on your own terms. It’s like having a great recond store clerk at your disposal, without the pretentiousness and comic book collection.
--Duane Harriott, Other Music, New York

Pockit Rockit reaches into areas most music reference book writers and editors can’t even fathom.
--DJ Greg Caz, renown New York DJ

A fun rock ‘n roll read! Great info for the novice and the expert.
--Geoff Cole, 96 Rock, Atlanta

A music bible! Helps me make educated additions to my collection.
--Shel Bailey, 97.1 Charlie FM, Portland, OR

This is a no brainer…a must have for ANY music fan.
--Kathy Hart, WTMX 101.9, Chicago

Pockit Rockit is fun for the music aficionado and a must for the music novice. Makes a great stocking stuffer !
--Maria Milito, Q104, 104.3 FM, New York


CUSTOMER COMMENTS

I am amazed at how insightful and accurate this book it and believe that it's truly revolutionary -in a world where it's all been done before, this is a real stand-out.
--Manini M. (New York, NY)

I take this book with me everywhere. It fits inside my purse and I love whipping it out when I'm in music stores so I don't have to deal with inept salespeople who think I'm making up bands names just because they have never heard of them. This book gives me the confidence and the information to be my own snotty music store clerk. Ari's book is amazing because he seems to get why people like certain bands and this directly plays into the kinds of other bands he suggests. People often suggest Bowie and Roxy Music like they are pork-n-beans but if you're into Bowie's blue eyed soul period and someone suggested RM, you might be like, "What???". I love his suggestions and his book has gotten me into a lot of bands that I wouldn't have even thought of without his imput. He is excellent for taking bands you might be on the fence about and reframing them. Radiohead is my favorite example. I noticed they were listed under the Pink Floyd heading and immediately got several of the CDs which I totally love. Before I lumped their music with awful hipsters who don't know how to dance and don't have very good taste.
It's a great book and anyone who loves music should have it
--Ange I. (Vermont)

Whether you are a music lover with little time to seek out new artists or a music junkie with thousands of recordings there is something in the Pockit Rockit for you.
The mainstream-to-very-obscure range of this pocket-sized book is extraordinary. The format is also easy to follow, with helpful appendices. Most impressive is the author's deep knowledge of the musical universe and ability to clearly convey the subtle nuances of each artist. He is right on the mark. For example, I am a big Led Zeppelin fan, and just checked out Captain Beyond (who?!) based on the description, and was blown away. I also recently gave a Pockit Rockit to my 60-year-old father who stopped actively expanding his music collection when he became an extremely busy professional and parent. Being a fan of Pink Floyd, he recently bought a recommended Genesis album, and is enjoying it very much. I also love the organic nature of the book; it is a fun and compelling read, and I now find myself referring to it constantly!
--Amanda N (San Francisco, CA)

Erudite and expansive but still roughly the size of a Zagat this book is a must have for anyone looking to expand their knowledge of great music. The best part of the Pockit Rockit is the way it's laid out, leading you to new artists through the ones you know and love. Running the gamut from the most mainstream (say, Dolly Parton) to the wildly obscure (Exhorder), from Free Jazz and Prog-Metal to Hip-Hop and Folk there's no style of music or type of artist you've been interested in that you won't find a path to in this book. Weather you buy cd's and vinyl or download songs online, the Pockit Rockit is an indispensable tool with which to enrich your love of music.
--Sean D. (New York, NY)

Why did nobody think of this before?! This book is my new shortcut…I looked up Iggy Pop and I recognized most of the "Artists you'll like" except for one: The Dictators. This was new to me, so I checked them out online and they are awesome! That's the way this book works…Anyway, if you like music you'll really enjoy this book!
--Richard E. "Music Nut" (New Jersey)

For anyone finally waking up to the power (and ease) of buying music online one barrier that still remains is the raw quantity of music out there to be sampled and explored. Pockit Rockit is a fantastic tool to help you cut to the chase. It takes things you know you like and then opens your musical world to related/similar music you may not be aware of. With Pockit Rockit and a site like iTunes, you can have your iPod player loaded up with cool music you were never aware of in mere minutes!

Pockit Rockit is incredibly versatile. Not only is it a creative and inexpensive gift for all ages, but it's a truly indispensable resource for the busy party planner! Pockit Rockit is the equivalent of a really good cookbook that presents fool-proof complements for the norm. And it's fun to read, too!
--Scott & Amy S (New Jersey)

Simply put...this guide is remarkable! If you've ever been in a record store looking at an artists catalog that you always wanted to check out, but didn't know what to begin with, this book is the place to start. This guide should be on every music lover’s bookshelf.
--A.V. "Drizza" (Los Angeles, CA)

A musical journey that ends in discovery…In only 3 or 4 sentences, the author encapsulates a musician's body of work and then refers you to similar artists. As an old folkie, I was delighted to see entries for Laura Nyro ("woefully underappreciated"), Janis Ian ("off-center subject matter...in an effectively melancholy melodic style") and Joni Mitchell ("vision to explore and push her talent through folk, pop, jazz and further"). A good book to curl up with and then go out and discover new artists, whatever your musical taste.
--Sherry K (Toronto, Ontario)

Great idea, well-written, helpful and lots o’ fun…This comprehensive roadmap to music is filled with household names such as the Beatles, Led Zeppelin and U2 as well as artists you've never heard of (or is it just me?) such as Van Der Graaf Generator, Ozomatli and Pink Fairies. The book is very lively, consistently interesting and at times refreshingly comical.
--Ron M. (Manhattan, NY)

Like many other people, I do not have the time to keep up with the large number of new bands that come and go. The Pockit Rockit has helped me to find music that I like and appreciate literally across decades of time. Simply by identifying a group that I listened to in the 60's or 70's, I was able to link to groups that I never heard of in the 80's, 90's and beyond that I immediately enjoyed. This is a must for anyone who ever appreciated popular music.
--Steve V., (New Rochelle, NY)

Incredible reference guide. Lesser-known but talented bands like Mars Volta and Magma should thank Pockit Rockit for generating such attention. Massive music enthusiasm is evident throughout the guide. The language is very fresh and, at times, comical. Pockit Rockit will introduce you to a new world of music, one that will positively affect your life.
--Dan R. (New York, NY)


Pockit Rockit Music Finder 2.0 Makes Christmas Easy
With over 30,000 music releases per year, discovering music is an intimidating and overwhelming task for most people. Pockit Rockit Music Finder 2.0 is a new book, utilizing the "if you like X, then you'll like Y" system, to present readers with a fast, easy and fun way to find music. Compiled by Music Guru Inc., the book features 200 "core" artists - those widely considered to be the most influential artists of the past 60+ years - and presents them each with a list of ten additional recommended artists. Beatles fans can open doors to the Zombies' Odyssey & Oracle, Love's Forever Changes and Emitt Rhodes' Daisy Fresh from Hawthorne, CA. Norah Jones fans can warm up to Rachael Yamagata or A Girl Called Eddy. And fans of Rage Against the Machine might discover the recommended Candiria or Ricanstruction.

Every artist entry features a concise description of the artist's sound and significance, as well as a short list of recommended albums for each artist, to help interested readers know where to start when exploring music that is new to them. Pockit Rockit also features appendices for finding music by mood or vibe, instead of by specific artist. Categories like Jazz 101, Rainy Sunday Afternoon, Criminally Underrated and many others help readers explore and discover unknown genres and gems.

Pockit Rockit Music Finder 2.0 presents a wide scope of musical styles - including artists in the genres of pop, rock and R&B, plus ambient, folk, bossa nova, afro funk, death metal, industrial noise and more. It is expansive, with over 1,500 unique entries, all presented within a compact, concise framework. The book is small enough fit in a jacket pocket or bag. It can be accessed for two seconds of information or read cover to cover.

Music Guru Inc. was founded in 2004 by Ari Abramowitz, a New York based entrepreneur with an enormous appetite for discovering and exploring music. Music Guru Inc. compiled and released the first edition of Pockit Rockit Music Finder in 2004.
--STATIC MULTIMEDIA


Rather than give someone a new CD they may or may not like, why not give them the tools to find a new CD they may like? That's the thinking behind this handy pocket guide, which gives a ton of recommendations for new music in the vein of "If you like Norah Jones, you'll like Rachel Yamagata." Plus, it's compact enough to take with you to the record store.
--CAPITAL TIME, Madison, WI, “ Wisconsin’s Progressive Newspaper”


MUSIC GURU INC. TO RELEASE POCKIT ROCKIT MUSIC FINDER2.0 ON NOVEMBER 15
User friendly music guide book features 200 core artists and hundreds of other recommendables. With over 30,000 music releases per year, discovering music is an intimidating and overwhelming task for most people. Pockit Rockit Music Finder 2.0 is a new book, utilizing the “if you like X, then you’ll like Y” system, to present readers with a fast, easy and fun way to find music. Compiled by Music Guru Inc., the book features 200 “core” artists - those widely considered to be the most influential artists of the past 60+ years - and presents them each with a list of ten additional recommended artists. Beatles fans can open doors to the Zombies’ Odyssey & Oracle, Love’s Forever Changes and Emitt Rhodes’ Daisy Fresh from Hawthorne, CA. Norah Jones fans can warm up to Rachael Yamagata or A Girl Called Eddy. And fans of Rage Against the Machine might discover the recommended Candiria or Ricanstruction.

Every artist entry features a concise description of the artist’s sound and significance, as well as a short list of recommended albums for each artist, to help interested readers know where to start when exploring music that is new to them. Pockit Rockit… also features appendices for finding music by mood or vibe, instead of by specific artist. Categories like Jazz 101, Rainy Sunday Afternoon, Criminally Underrated and many others help readers explore and discover unknown genres and gems.

Pockit Rockit Music Finder 2.0 presents a wide scope of musical styles – including artists in the genres of pop, rock and R&B, plus ambient, folk, bossa nova, afro funk, death metal, industrial noise and more. It is expansive, with over 1,500 unique entries, all presented within a compact, concise framework. The book is small enough fit in a jacket pocket or bag. It can be accessed for two seconds of information or read cover to cover.

Music Guru Inc. was founded in 2004 by Ari Abramowitz, a New York based entrepreneur with an enormous appetite for discovering and exploring music. Music Guru Inc. compiled and released the first edition of Pockit Rockit Music Finder in 2004.

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